How do we keep our plastic and other waste out of the ocean?

One factor that the report does not address, but should, is how to keep whatever plastic and other waste we do produce from reaching the ocean. Living near a major road in Bermuda, I see that littering is significant problem, as is unintentional scattering of garbage by feral chickens and other animals.

Could better waste disposal policies reduce the amount of plastics getting into the ocean? For instance, requiring trash to be in cans rather than bags by the road? Having more public trash cans and have them emptied more often? Providing more points for the proper dumping of household waste? Investing in new garbage trucks and/or better trash cans? What about a study of public education campaigns in other jurisdictions that actually have reduced littering - there are clear cultural differences in the social acceptability of littering? KBB is wonderful, but could be much more high profile with additional funding. The SUP ban doesn't really anticipate a reduction in trash as much as a change in its composition, and keeping more of it out of the environment will still be important.